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Packed Party BTS Backpacks '25

ROLE

Senior Product Designer

SEASON

Back To School '25

For the brand's '25 BTS collection, I designed all backpacks and lunchboxes from concept to final production. The creative direction was driven by my WGSN trend research, which is predicting a move towards 'kidult' brights and bold metallics this season. Launches this fall.

COPYRIGHT © PACKED PARTY

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